AN OVERVIEW OF NAME BRANDING AND COLOR PSYCHOLOGY FROM THE CEO

As someone born & raised in New Jersey the shore has always been a part of my youth growing up with times of special memories. Due to the proactive foresight of Governor Murphy to reinstate and expand the film-TV tax credits I was able to bring projects home.

The compilation of facts of my being from New Jersey, love the shore, have a great team of Advisors who either hail from New Jersey or live in New Jersey provides a strong state connection for our team beyond the name.

The Jersey Shore hosts the highest concentration of oceanside boardwalks in the United States. Famous for its wide beaches, many boardwalks that include arcades, amusement parks, and water parks, the Jersey Shore is a popular vacation spot for residents of North Jersey, New York, Maryland, Delaware, Connecticut, and Pennsylvania.

Certain shore communities are also popular with visitors of the Canadian province of Quebec. Due to New Jersey’s peninsular geography, both sunrise and sunset are visible over water from different points on the Jersey Shore.

BRANDING OUR VIDEO INTRO & LOGO WITH THE COLOR WHITE-GOLD AND OCEAN REFLECTION

Gold is associated with being generous, empowered, inspiring and magnetic. It also conveys our love for helping people see a greater possibility, inspiring our clients to achieve wealth and success, while also being rooted in spirituality and generosity.

Gold also reflects our personality and company reflection of being warm, genuine, deeply value quality – from what we produce, how we serve our team and clients, the long-term relationships we maintain, and the things we invest our time and money.

The color white is the universal symbolic color for purity, wholeness, and innocence, which is incorporated into our Logo and all the text to create a powerful message with the black background. The color white makes us think of new beginnings, perfection, but also of elegance and serenity. When you have a blank canvas free of any imperfections, you have the freedom to start something new, to let your ideas take contour, and to move in any direction you want.

White is highly creative, and it invites reflection, openness, and awakening. It is a great color for those who want to declutter their minds and spaces, hence why it is often associated with cleanliness and order. White is considered the color of perfection, usually has a positive connotation, and can represent a successful beginning.

WATER PSYCHOLOGY – OCEAN REFLECTION

Water logos or the symbolism of water are synonymous with purity, transparency, and trustworthiness. The Ocean and Water holds profound symbolic meaning, often representing life, renewal, and purification. It is the essence of life, and its flowing nature symbolizes motion, transformation, and the passage of time.

Water’s cleansing properties link it to notions of emotional and spiritual purification, washing away impurities and enabling rejuvenation and clarity.  It can also symbolize the unconscious and the emotional aspects of the psyche, reflecting depth, intuition, and the mysterious aspects of existence.

WEBSITE BACKGROUND AND TEXT BRANDING WITH BLACK AND WHITE

Black and white logos often convey a sense of high-end quality.  It represents strength, power, and authority.

This color scheme is classic and has remained relevant over the years, ensuring that your brand’s identity is recognizable and enduring.

Black and white logos are cost-effective to create and can be used across various media, making them suitable for both digital and print applications.

The stark contrast of black and white can draw attention and create a powerful visual message, enhancing brand recognition. 

It is associated with power, sophistication, and mystery. Black creates an air of exclusivity and intrigue. This aura of mystery can generate curiosity, drawing consumers in and keeping them engaged.

This color combination emphasizes form and content, making the logo more accessible and memorable.

By leveraging the simplicity and elegance of black and white, brands can create a strong visual identity that resonates with their audience.